About Us
The Origin
Male Power pioneered the concept of “male lingerie,” a label coined by our visionary founder, Sam Baker. During the mid-1970s, when our company first opened for business, his ideas were original and audacious.
He embraced lifestyles that had yet to gain full acceptance, and identified a seemingly simple but rarely acknowledged truth – men, like women, want to look and feel sexy in their intimate wear. Sam Baker encouraged men to liberate themselves from the shackles of traditional social acceptance and embrace their inner feelings and desires. We continue to promote that joyous and liberating ideology.
The Journey
Male Power’s revolutionary designs flatter the physique, give plenty of support, and allow you to fully enjoy and flaunt your sexuality. A perfect fitting pair of trendy underwear sets the tone for a great day, and an even better night. Sam Baker encouraged men to liberate themselves from the shackles of traditional social acceptance and embrace their inner feelings and desires. His company continues to promote that joyous and liberating ideology.
Clearly, the Male Power label represents something more than great underwear. Our customers guide our principles and shape our future direction. We sincerely value your thoughts and suggestions as we strive to offer the very best products and service. Your feedback is encouraged.
Slip on a pair of Male Power underwear today and join the men’s underwear revolution. You’ll become a customer for life!